Photo by edanley
When it comes to volunteer recruitment and engagement, a one-size-fits-all approach isn’t ideal. Different volunteers require different approaches. Engaging all kinds of volunteers is more of an art than a science. Broaden your approach to recruit and retain the skilled volunteer force your organization needs.
Approach Schools and Students
High school and college students are often the most passionate volunteers you can find. Many of these students have community service requirements to fulfill, and are on the lookout for new opportunities. Consider signing up with local school coordinators to get added onto their list. It isn’t uncommon for a student volunteer to remain with an organization long after their requirements are met.
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Set Up Recruitment Booths
If your organization needs lots of new volunteers, or is seeking a more diverse group of volunteers, try setting up a recruitment booth. Your agency can set one up outside of a local coffee shop, a store, or at a community event. Many potential volunteers will be much more interested in signing up if they interact with someone face-to-face at a booth first.
Hold an Open House Event
Your current volunteers can be your greatest recruiters. Give them a chance to show off their hard work, and recruit others, by hosting a special open house event. Your volunteers can bring their friends and family to look around, ask questions, and enjoy light refreshments. This is ideal for organizations such as community gardens, museums and animal rescues.
Approach Large Businesses
If you are seeking skilled volunteers, consider approaching large businesses, many of whom offer community service incentives to their employees. Professional organizations are also often on the lookout for volunteer and internship opportunities.
Engaging all kinds of potential volunteers is what makes a strong volunteer force. Tailor your recruitment approach to different people, whether they’re college students, unemployed, retirees or families, and enjoy the many benefits of having an engaged, diverse group of volunteers.